Apple delayed the launch of the iPhone 12 family in two phases due to the Corona virus epidemic and supply chain constraints. For the first time, these phones use the fifth generation of mobile network (5G), all of them are equipped with OLED screens, and inside them, the powerful A14 chip is responsible for heavy processing. Apparently, these features have been met with unprecedented popularity by buyers.
Evidence shows that Apple is in high demand for the iPhone 12 models and has increased its order for new handsets to assemblers for the first half of 2021. According to analysts at Kavan Investment Bank, demand for the iPhone 12 is expected to continue until 2021, when production will grow by 38% in the first quarter of next year.
In its latest note to investors, Kawn says iPhone production will reach 51 million units in the quarter ending March 2021, up 38 percent from the same period last year, even from last month’s sales forecast. It will surpass 47 million devices. These changes mainly include increasing the order of iPhone 12, iPhone 12 Pro and iPhone 12 Pro Max; Demand for the smallest iPhone this year (iPhone 12 Mini) is said to be less well-received, and shipping estimates remain unchanged.
According to published statistics, part of the significant demand occurred in China, and Apple in November 2020 alone (November 1399) with the sale of more than 6 million iPhones in the market and gaining a 20% market share, its best performance in a few years Recent registered. The Cupertinos are said to have already produced and shipped 79 million iPhones for the period ending in December, up 13 percent from last year.
According to Kavan analysts, the iPhone 12 family makes up about 82% of these shipments. At the same time last year, the iPhone 11 series accounted for almost 74% of sales; It should be noted, however, that despite higher demand, the total number of Apple phones produced, including the iPhone 12, in the second half of 2020 is estimated at 75 million, which is a downward trend compared to 84 million iPhones produced in the past two years. had.
As mentioned earlier, this could be due to delays in the production of new iPhones and their delivery in two stages. According to the statistics provided, in total, all iPhone units produced in 2020 include 193 million devices, which is a decrease of 3% compared to last year; But analysts believe that the number of iPhones will increase to 215 million by 2021.